Latino Sports Ventures

In 1990, Latino Sports Ventures, Inc. was formed to fill the void, which existed in the Latino community in regards to: promotions and marketing sports, sports personalities and products.

This became evident to Mr. Julio Pabón in January of 1990 while on a vacation trip to Puerto Rico where he learned of the incident which involved Mr. Ruben Sierra of the Texas Rangers who according to many baseball enthusiasts, including some national sports publications and writers, should have been selected the 1989 American League Most Valuable Player.

Mr. Pabón recognized that Latino players, no matter how good they played, were being shortchanged in the media. He was personally affected when he noticed that his 9-year-old son would not mention a Latino player when he would play baseball with his father. “He would mention Don Mattingly, Dave Winfield and others, but never a Latino,” stated Mr. Pabón.

Mr. Pabón took it upon himself to organize a tribute for Mr. Sierra in Yankee Stadium understanding that the Latino community cannot afford to wait for others to identify its role models.

As a result, Latino Sports Ventures (LSV) was born. LSV is a multi-faceted sports promotion and marketing company headquartered in the South Bronx committed to bridging the gap between Latino sports personalities, goods and services and the Latino community. The Latino community, particularly its English speaking youth are in dire need of positive role models and icons that can generate a sense of pride and high esteem.

Unfortunately, Latino youth are exposed to the overwhelming consumer generated marketing of companies, which primarily targets the general ethnic sectors overlooking the growing Latino community. This powerful marketing sublimely sends out a message of lack of achievement and creates a serious void in the Latino communities.

Latino Sports Ventures Inc. (LSV) is committed to filling this void with goods and services while simultaneously sending out a clear message of love, pride and goodwill to every Latino. In 1993 Mr. Pabón focused his attention on building LSV and focused on the design and production of the LSV logo on apparel.

He then opened the Latino Sports CLUBHOUSE an apparel and specialty shop which included a rare sports book section and memorabilia exhibit. After several years of successful operations the store was subsequently closed after the 2008 economic meltdown and all the products were moved to “La Tienda” on the Latinosports.com site.

Today Latino Sports is also recognized as a leader in sports promotion and marketing in the Latino community.

Latino Sports has consulted various athletes and organizations. Carlos Baerga, Sandy & Roberto Alomar & Alex Rodriguez (MLB), Felipe Lopez, José Juan Barea (NBA), Macho Camacho & Tito Trinidad (Boxing), Major League Baseball, the New York Yankees, New York Mets, Latino Sports Writers & Broadcasters Association (LSWBA) and the Retire 21 movement to name a few.

Latino Sports In The News

Latino Sports has been featured in the New York Times, Daily News, NY Post, Sporting News, El Diario, The San Juan Star, WABC – Eyewitness News, Good Day New York, Univision, NY 1 News, News 12 The Bronx and Bronx Net Cable, American Latino TV, TEMPO Magazine and in numerous newspapers throughout the country.