The East Africa Digital Marketing Summit & Show is an annual event designed to bring together key players in the digital marketing space from the East African region and beyond. The event combines the power of a summit facilitated by industry leaders, focusing on the latest global trends simultaneously providing a platform to showcase the latest digital technology. Digital Fair is designed to bring together different providers of digital products and services under one roof to showcase what they are offering to marketers. The exhibitors will showcase the latest digital trends and engage marketers from different organizations. The inaugural Fair was held in March 2014, at the Sarit Centre Exhibition Hall in Nairobi and attracted approximately 1000 visitors and 25 exhibitors. The second edition will focus on exhibiting digital marketing, media and communication solutions. It will be held from the 9th-10th of April 2015 at the Kenyatta International Conference Centre (KICC), Nairobi, Kenya.The theme for this year’s event is “Digital for effective marketing communication”