Wileyfox Add-X

Add-X is a promotional platform that serves consumers an offer or advert when they wake up their screen. Users are given the option to swipe left and find out more or swipe right and unlock their phone. It gives brands a platform to communicate with people on the most personal level, without intruding on their personal space.

Those who opt in to the Add-X service will be privileged to exclusive offers from their favourite brands. These could be money off, a one-time offer or a preview of a special sale.

The offers are specifically tailored to each individual user. As they interact with the platform, our tech will learn from their swipes and target them with the brands and adverts they’re most interested in. Not only is our platform unobtrusive, it actually benefits the user.

This function will be available across a range of Wileyfox devices providing brands with a new advertising platform.