My Fule Schemes

This is a tool for Digital Loyalty programs with fast and ease of operation for high turnaround of customers specific to fuel station/ gas station / petrol pumps

If someone asked you to describe a loyalty program for customers of a fuel station, what would you say? The image that pops up in your mind was that it’s not possible or difficult to collect reward points being high turnaround of customers.

We all must note that traditional Fuel business is changing very fast and becoming too competitive in nature so one should be ready to establish a communication link with customers (KYCC – Know your cash customers) and set some systems (alerts) to get notified if any customer is not turning, to identify the lost customers and ways to bring him back.

FuelOne Loyalty system is highly effective, it has now reached a whole new level with the emergence of new identification technology like RFID along with e-communication facilities.

FuelONe - Digital Loyalty Program now offer Fuel Retailers and customers far more benefits and capabilities, at the same time it offers the Fuel Retailers to get more returning customers, more repeat business with client satisfaction and this also makes customer acquisition process easy and cost effective

The digital age has ensured that loyal customers are no longer anonymous, and in addition to rewarding loyalty and encouraging repeat business, FuelOne digital loyalty programs now provide Fuel Retailers with valuable customer insight, such as information on fuel needs, spending behaviour (frequency of visits to gas station) , preferences, and so on.

Fuel retailer will now be able to better understand their customers and market effectively to them, which benefits both the fuel retailer and the customer fuelling his vehicle.

Knowing that personal information and data related to fuel requirements, data so collected will be the foundation for personalized communications, offers and delivering relevant content based on what is known about them like warm welcome at RO, greetings etc. This in turn enhances their experience with a brand and place.

Now you can start to see why FuelOne digital loyalty programs are an incredibly valuable For a fuel retailer

A well-designed customer Focused loyalty program benefits both the customer and the Fuel Retailer. It strengthens the relationship between the two parties, which in turn helps the business to grow.

Not only do loyal customers keep coming back, but they also bring new customers! There’s no denying the power of positive word-of-mouth - considering that referrals generate trust and reputation. Referred customers have a higher retention rate, too.

A loyalty program gives you a point of difference. In the digital world, it’s easy for clients to view reward points using client App and redeemable items, which generates a positive relationship with your RO, they will be less likely to purchase from one of your competitors.

A loyalty program opens up the opportunity to directly Greet, communicate and engage with your customers. RFID Technology helps you in identifying the customer as he enters the forecourt and the system has an option to welcome him On screen with his data so collected during self registration in the client app

Your happy loyal customers are also more likely to leave a positive reviews, which in turn helps attract new business

Knowing “who, what, when, where and why” will allow you to develop smart and personalized attentions for each customer, which in turn enhances their experience with your brand and shows that you truly value them.