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The Paseo del Rio Association is a non-profit organization founded in 1968 to promote, protect and preserve the San Antonio River Walk, the number one tourist attraction in Texas. The Association accomplishes this through the production of special events along the River Walk throughout the year and through the publication of Rio Magazine, a monthly visitor magazine. The Association serves as an advocate, facilitator, and moderator among the business, civic, and governmental communities on matters concerning the River Walk.