Steps to WebSite Preparation

This article contains a comprehensive beginner-friendly guide on how to start a blog. We’ll discuss finding a niche, setting up a blogging platform, publishing content, promoting your blog, and more.

starting a blog can be beneficial to your personal brand or business. It’s an excellent outlet for self-expression and can increase online visibility, connect you with your audience, and become an additional source of income.

Once you know what your website goals are, you can then work out what you need to integrate onto your website to make those goals a reality, for example, Google Analytics for tracking, a booking calendar to streamline your discovery call process, an editorial calendar to help you build your SEO or email list sign-ups to help you grow your email list.

But there are also less tangible goals, such as building trust and increasing brand awareness. These can be good goals to have and should be kept in mind, but there is no specific way to measure if you achieve the goal.

The goals you set for your website should be aligned with the goals you have for your business as well. For example, if your goal is to grow your email list, you would focus on opportunities on your website to promote a lead magnet or webinar.

When you are thinking of your website goals, you want to think of the 1-2 actions you want someone to take when they land on your website. Some examples of website goals could be:

Email list growth

Book more discovery calls

Schedule an appointment

Purchase from your shop

These are all great goals since they are able to be measured by comparing your current results with your performance going forward.

By sticking with 1-2 actions you want someone to take on your website, you’re messaging will be super clear when it comes to telling your ideal clients what to do next, which will prevent confusion for your visitors and make them much more likely to take action. Everything on your website should be done with these main goals in mind!

First up, let’s cover some general tips to help you get started with your website copy

Prepare your content before you start designing. It will save you time, and ensure everything flows well together

Keep your ideal client in mind when you are writing your content.

Use the words they use, talk about their pain points and let them know you can solve their issue. Speak to your ideal client directly in your writing, and if you ever feel like you’ve lost your voice, you can always start a list of phrases and words your ideal client uses so that you can refer back to them

Use simple, clear language so your copy is easy to understand by someone who is not familiar with what you do. Chances are that if they’re looking to hire help, they’re not an expert and won’t understand your industry terminology. If you’re not sure if it’s clear, have someone else outside of your industry read it over. They’ll tell you pretty quickly if it makes sense or if it’s too technical!

Proofread, proofread, proofread! Bad spelling and grammar can kill trust on your website. If you can, have someone else proofread too, since they’ll pick up anything you may have missed

Cut the fluff and keep things to the point. Most of us are rushed and tend to skim websites.

Formatting is your friend! Include headings, bullet points or numbered lists and bold or italic text to break things up. Short paragraphs and breaking your text into sections can also help to make things easier to read

About Page: This is the perfect place to let your personality and passion for what you do shine! This page will help you build a connection with your dream client, just keep in mind that the page isn’t just about you, it’s about how you can help your ideal client to solve their problem.

It is a good idea to start the page stating who you help, what you help them with and how you can relate to their issue, to build trust and reinforce that they are in the right place.