RAP Resources & Alerts Project

Build a simply powerful application

Design and Content Process:

How should RAP look?

Research images and photos that you think RAP should look like

Define parameters of app visuals?

Creative commons for free / uncopyrighted images

Share content with your friends and people who’s opinion you respect

Content creators

Content designers

Content publishers

Youth driven project (they are involved in production creation) they establish content guidelines

Youth-directed: as other content is submitted, you will determine and recreate the content

Innovative

Intuitive

Present an effective message to your peers using one or more of these elements:

text , images, videos, audios, external links (buttons or text)

Filtered by you and have ownership or permission to use specific content

Conscious of copyright issues

Design elements and content creation guidelines

Media / content development

Cutting-edge

What information would you like to be shared on RAP ?

What other opportunities and features can we build on RAP ?

What issues are important to you that should be featured and promoted on RAP?

Real life issues will guide the development and value of the product.

What topics are important to you and should be featured on RAP?

A promotional vehicle for the BDYM ?

Programs

Events

YSO’s YSO’s

Jobs, Scholarships, Internships

Other Resources

Beyond that, what would you like to see on RAP?

Entertainment

Information

Community / Safety

Detroit Culture (What makes Detroit special?)

How do we build a better Detroit ?

Missing Child Alerts

Education

Edu-tainment

Establish Content Criteria

Public Beta

Collaboration Model

Test Marketing Phase

Would you like to help build an app that will be help you achieve in school and life?

Feedback

Youth Focus Group (App Development / Product Development / Campaign Development)

RAP (Brainstorming) Session

Defining the content

Establishing user experiences

content standards / criteria

Compatible with majority of mobile devices / compliance with handicapped / blind

What’s a more effective way to communicate with RAP youth?

Youth will dictate how information is disseminated to their peers

Establish content criteria based on young users’ feedback to increase usability and delivery and overall effectiveness of the content

Portrait / Landscape Format

Static / Non-Static Content on the same screen

Scrolling pages / Interactivity

Suggestions will be quickly applied on and to future RAP updates

Soft launch

Simple, Powerful Application

Interactivity

Scalability process will make the adoption rate of the product much stronger

Sharability

For future app updates and versions

Application Elements

Youth sharing

Planning Session / Paperwork

Metrics

Content / Information

Creating youth-driven content

how much information is required to get them to take action? (click here for more info)

Usability

Color / Color Coded

Visuals / Imagery

Information

Number of Pages

Leverage social media feeds

Time-Sensitive Material vs. Material that has a longer shelf-life

Develop a website as an archive depository

Social Media for additional metrics and analytics

How are we using entertainment to engage and educate ?

A voice for our youth

Scholarship fair angle

Streamline the production process

Defining Refining the content

Youth entrepreneurial component

Submission Guidelines

Inspiring our collective ability to build better communities of greater opportunities for -- and with -- our young generation. 10 to 15 youth (core focus group to provide feedback and will be proactive in working with one another to develop the look and feel of RAP)

R. Lee Gordon

P: 734.395.3079

F: 718.855.2411

The National Black TEEN Empowerment Expo: www.nbtee.org

The Better Detroit Youth Movement: www.betterdetroityouth.org

The Better Brooklyn Youth Movement: www.betterbrooklynyouth.org

The Better Baltimore Youth Movement: www.betterbaltimoreyouth.org

UniTee Design, Inc. (Black Youth Empowerment Apparel): www.uniteedesign.com