Traditional Marketing - an offline guide app

傳統行銷-面向學生的離線指南應用程序

Traditional Marketing refers to a kind of promotion, advertisement in which companies used this method in the early period to market their product. This Marketing includes print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc.

Introduction

Contents

Definition

Concept

B2B and B2C Marketing

Orientations

Product

Sales

Production

Marketing

Societal marketing

The Marketing Mix

The 4Ps

Outline

Criticisms

Modifications and extensions

The 4Cs

Outline

Environment

Macro

Micro

Internal

Research

Product life cycle

Conclusion