CPC and CPM Calculator

Os dois formatos de faturamento mais prevalentes na publicidade on-line são CPC e CPM.

Firstly, let’s define what is the CPC? Cost per click (CPC) is an online advertising income model. Websites use them to reimburse advertisers based on the number of times users click on a display ad connected to their sites. Also, the principal alternative is the cost per thousand (CPM) model. Which costs by the number of ad impressions or views of the display ad. They are independent of whether or not a viewer clicks on the ad.