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The studies show that premenopausal women detected cuteness better than same aged postmenopausal women.

Furthermore, to support this claim, women taking birth control pills that raise levels of reproductive hormones detect cuteness better than same aged women not taking the pill.

The study found differences among the groups in cuteness discrimination, which ruled out cohort and social influences on perceived cuteness.

In the second study it was found that premenopausal women discriminated cuteness at a higher level than their postmenopausal female peers.