RAM Upfit AR

Upfits come to life with the Ram Augmented Reality Upfit Configurator, multiplying 1 vehicle into 60 right before your eyes.

Ram Commercial customers need versatility. But with so many vehicles and upfit configurations available, and limited space to show them off, showcasing the breadth of our Promaster Vans and Chassis Cabs can be a real challenge. Not anymore. With the Ram Augmented Reality Upfit Configurator, customers can engage with our vehicles on a whole new level, giving them a tangible, memorable way to visualize the vehicle that’s just right for them.

With this app, and special graphics applied to a vehicle, just point your tablet or phone at a vehicle and enter the world of augmented reality, where it’s possible to see 60 different configurations simply by looking at the tablet or phone screen.