Belinda Chang

The target audience of the Belinda Chang app is those who seek luxury, bespoke and immersive experiences. The main purpose of the Belinda Chang app is to enhance all experiences and events that are curated by Belinda Chang in an exciting and engaging way. The features that the app includes to accomplish this purpose are providing educational and entertaining content and copy that encourage our audience to learn during, before and after events and experiences. Dubbed the "global virtual wine experience guru" by The Wall Street Journal in 2020, Belinda Chang is the only bipoc woman to win a James Beard award in a drinks category, an experiential storyteller, restaurateur, writer, on-camera personality, small business owner and lifestyle expert.