CiniPlay

CiniPlay is a leading global provider of audio watermarking technology for applications in audience research, synchronised second screen apps and interactive toys.

We provide our multi-patented technology to agencies, app developers, broadcasters and TV production companies in the form of a Software Development Kit for app creation and watermark insertion into prerecorded content.

These products allow customers to encode their own content with audio watermark codes and to publish CiniPlay-enabled apps that respond to encoded content with complete creative freedom and total control over the user experience.

The CiniPlay app serves as a means to demonstrate examples of some of the different types of mobile app interactivity that is made possible using audio watermarking with broadcast TV, radio, cinema and streamed video.

Examples include:

• Simple responses to audio “triggers” in adverts and shows

• Product placement (TV, YouTube etc.) triggering m-commerce calls to action

• Play-along quizzes

• Play-along gameshows

• Audience participation & voting

To see some of these examples, visit http://www.intrasonics.com.