making shops work

Making shops work is an augmented reality app which allows visitors to explore Shopworks' exhibition stand at this years Euroshop retail trade fair in Dusseldorf from 5th-9th March 2017.

Located in the Designer Village Hall 12, stand A17-23, the Shopworks exhibition stand and Making Shops Work app will demonstrate through a number of augmented reality experiences, how to integrate creativity with retail store planning, based on research, sales data and customer shopping missions. The results equate to fresh retail environments designed and built to deliver memorable shopper experiences and maximise retailer revenue.

Simply point your device at the graphics on the stand and watch it come to life before your eyes through entertaining, educational animations and virtual windows into three dimensional retail environments, seamlessly connected to the physical world around you.

Understanding shopper needs at every step along the customer journey is key when designing successful retail environments, and with smart devices now an essential component to that journey, Shopworks' aim is to highlight to retailers the creative potential this unlocks.