Dress Cutting Techniques & Step by Step Tutorials

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Fashion design is the art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes, and has varied over time and place.

Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer's role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality; for example, budget retailers will use inexpensive fabrics to

interpret trends, but high-end retailers will ensure that the best available fabrics are used.

Most fashion designers, however, work for apparel manufacturers, creating designs of men's, women's, and children's fashions for the mass market. Large designer brands which have a 'name' as their brand such as Abercrombie & Fitch, Justice, or Juicy are likely to be designed by a team of individual designers under the direction of a design director.

Currently, the fashion industry relies more on mass-market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their versions of the original look. To save money and time, they use

cheaper fabrics and simpler production techniques which can easily be done by machines. The end product can, therefore, be sold much more cheaply.

Famous American brands and designers include the following:

Calvin Klein

Ralph Lauren

Coach

Nike

Vans

Marc Jacobs Tommy Hilfiger

DKNY

Tom Ford

Caswell-Massey

Michael Kors

Levi Strauss and Co.

Estée Lauder

Revlon, Kate Spade

Alexander Wang

Vera Wang

Victoria’s Secret

Tiffany and Co.,

Converse

Oscar de la Renta

John Varvatos

Anna Sui

Prabal Gurung

Bill Blass

Halston

Carhartt

Brooks Brothers

Stuart Weitzman

Diane von Furstenberg

J. Crew

American Eagle Outfitters

Steve Madden

Abercrombie and Fitch

Juicy Couture

Thom Browne

Guess

Supreme

Timberland

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