IAB - Interactive Advertising

IAB - Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, ofinteractive’s share of total marketing spend, and of its members’ share of total marketing spend. IAB events are truly the centripetal force of the ad-supported digital world, uniting the diverse participants of the ever-expanding interactive advertising ecosystem, including IAB Annual Leadership Meeting (the central venue for senior voices in the advertising-publishing-technology ecosystem to discuss and debate building a profitable future for marketing and media), and IAB MIXX Conference & Expo (the Official Interactive Event of Advertising Week, bringing together the industry’s most prominent and influential figures to share insights on the most pressing topics in advertising). For more information, please visit iab.net