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Display advertising conveys its advertising message visually using text logos animations videos photographs or other graphics Display advertising is commonly used on social media websites with slots for advertisements and in real life In real life displace advertising can be a sign in front of a building or a billboard alongside a highway The goal of display advertising is to obtain more traffic clicks or popularity for the advertising brand or organization Display advertisers frequently target users with particular traits to increase the ads effect Online advertisers often use cookies which are unique identifiers of specific computers to decide which ads to serve to a particular consumer Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited