Clamer informa

We are proud to present the new fully digital version of Clamer informa, montly technical journal of floriculture and horticulture.

After continuously printing the magazine for 40 years we finally decided the time was right to respond to changing reader demands and new market conditions by offering something known to its readers yet completely new in its form, going beyond the limits that imprison traditional printed magazines.

There are so many more things an advertisement can do for you if it’s digitally linked to assets you have invested time and money on, such as websites, Social media pages, blogs, Youtube channels, photo galleries and whatever else is out there representing your firm.

According to communication experts “people read all the time, yet they’re reading less than ever before”. That is they changed the way they are reading.

Today visual content is increasingly important.

Brand storytelling is key to any marketing campaign, right? When it comes to storytelling, you must “show, not tell.” What better way to show your target audience something than through visual content? Mobile devices reflect today’s culture of always being “on the go,” which is why a quick image is more consumer-friendly than a thousand-word blog post.

It is hardly possible to make a traditional printed issue more enticing, visual or interactive and this is exactly what we are aiming at with the new Digital Clamer informa. Give our readers the information they look for in the format they prefer, today.

Besides being a highly respected magazine in the sector for the past 40 years, Clamer informa has a reputation as a valuable and trustworthy source of technical information and has also served as a technical reference point online for the last 16 years.

Our goal is to increase the magazine circulation exponentially. To do so we invested by giving up the subscription cost revenue, changing our business model to mimic the major competitor of all providers of technical information in whatever form they come; the internet.

Similarly to the internet we provide technical information free of charge to subscribers of our mailing list but unlike the internet we provide solid based, logically and structurally ordered trustworthy information in the language of our readers.

The operation already paid off considerably in terms of numbers of subscribers and circulation and more and more readers and advertisers are demonstrating their approval by taking advantage of the increased potential of the digital version.