MediaCell+

MediaCell+ can only be used by invitation and is solely for eligible opted-in participants of Ipsos market research activities.

MediaCell+ is an Ipsos market research application which passively collects information about your device and how you use it, including measuring what you’ve been watching on TV and listening to on the radio and how you use the internet. This will help our clients shape the future of media in the UK. It is important to underline that no individual information will be ever shared with our clients, but only averages or aggregated data.

We just need you to enable the prompted notifications and permissions and keep the app running in the background of the phone and you’re good to go! In return, you’ll be rewarded with e-vouchers. And the longer you comply with our simple rules, the more rewards you can earn.

The MediaCell+ app uses the device microphone to listen out for coded audio or to generate audio signatures to measure which TV or radio station you are tuned to, but will never record any personal conversations. MediaCell+ also utilises a VPN service to monitor your web traffic. This on-device VPN is not an external server and does not modify your network traffic in any way.

Ipsos takes very seriously its responsibilities for the security and confidentiality of the information supplied to us by those who take part in the research we carry out. We take every care to ensure that we comply with our legal, regulatory and ethical obligations, including GDPR and the Market Research Society Code of Conduct. We’ll never transfer, sell or distribute your personal information. We don’t collect the content of emails, SMS or other messages you send. All data transferred from the mobile device to our servers is encrypted with RSA public/private key encryption before uploading, as well as being transferred over HTTPS. We don’t collect data from personal websites or apps such as banking. The app can be uninstalled at any time to stop all data collection immediately.

Disclaimers:

• When leaving the panel, it is your responsibility to uninstall the app in order to prevent further collection of data.

• Be aware that constant use of the microphone may have a negative impact on the battery life of your device.