Omni Channel

Omni-Channel Program

Implementing an omni-channel program along every touch point of the customer journey — online, mobile, and

social — will help you understand the customer experience and act quickly to reiterate brand exposure and

increase customer loyalty. The Omni channel promise allows you to ask for feedback during your customer’s

experience or moment of truth, thereby allowing for shorter interactions or conversations than traditional long

feedback forms.

Creating and executing a well-designed omni-channel program may seem like a daunting task — and it just

might be one. Perhaps it would feel less daunting if organizations were to approach this as a journey toward

Omni channel feedback collection rather than a single project.