S7 Magic

S7 Magic is an augmented reality application that was developed exclusively for S7 Calendar.

S7 2015 Calendar is devoted to the Year of Literature in Russia — books, in particular. Twelve novels, hand-picked for display in the calendar, tell of the cities S7 planes regularly travel to.

Once you scan one of the pictures in the calendar, the app transfers you into the world of augmented reality along with colorful animations and option to either buy tickets for the chosen destination or download the corresponding book of the month.

How-to:

Install the app, open it, and use your mobile device camera to scan the calendar. After you have captured the marker, you are transferred into the world of augmented reality with two options available: buying an air ticket or downloading a book.

Make sure your device is not too far away from the calendar!