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From yahoo chat that started in those early days of internet to Snapchat, WhatsApp and Facebook’s highly sophisticated chat messenger, online Chat applications have evolved dramatically over the last decade.

With multi-tasking mechanism playing the major focus, today’s chat apps are explored globally by billions of users for both personal as well as commercial fulfillment.

At the heart of these chat app innovation lies fascination for mobile technology that was earlier seen as a fleeting fad.

The reason why chat apps are exercised with great sincerity is the fact that there is a subtle opportunity to transform chat application services into a major marketing and purchase channels. Artificial intelligence must also play a curious role here.

As we progress in this blog, we are going to glance at how chat apps are playing several roles, including enhancing engagements, monetization and user retention and more.

[6:33 PM, 10/12/2020] Rajdipsinh Gohil: As now more than 70% of total visits on top digital news websites come from mobile devices, the need for developing mobile-specific chat apps has escalated.

A lot of traffic and referrals observed on news organizations belong to social platforms, which translates into a great opportunity for relationship building and audience engagement.

Chat messengers present themselves as representatives of socials on mobile and drive the size of traffic too huge to ignore.

Unique Apps For Prolific Engagement