Account Management

The Account Management App takes you through every aspect of managing accounts; focussing on building relationships to gain a thorough understanding of the client and their needs. Some of the items it covers are;

- The purpose and role of an account manager

- The essentials to success

- How to be an effective Account Manager

- What a value proposition is and how to develop one

- Thinking strategically about your accounts and mapping them against the perception ladder

- Analytical tools that can be used to help guide strategic intent

- Market segmentation which allows you to give the appropriate amount of attention to all businesses, types and areas

- Creating target lists and why they are important

- How to engage well and start with a good initial impression

- How to elicit the needs of the client

- How to present solutions to the client

- The importance of interpersonal contracting

- Conducting progression and review meetings

- The importance of having influencing, negotiation and project management skills

Features include:

- Top Tips – Refresh your memory on top tips and techniques from across the App

- Nutshell – Short App summary

With top content from leading business coaches, the Account Management App is the ultimate guide for account managers who are looking to develop their Account Management knowledge & skills.

“If you can't describe what you are doing as a process, you don't know what you're doing.”

W. Edwards Deming