How To Build Credibility

信頼性は、目的成分の信憑源またはメッセージを含みます。

Credibility comprises the objective and subjective components of the believability of a source or message.

Credibility has two key components: trustworthiness and expertise, which both have objective and subjective components. Trustworthiness is based more on subjective factors, but can include objective measurements such as established reliability. Expertise can be similarly subjectively perceived, but also includes relatively objective characteristics of the source or message (e.g., credentials, certification or information quality). Secondary components of credibility include source dynamism (charisma) and physical attractiveness.