Lotte Shopping 2014 AR

This is the annual report presenting Lotte Shopping’s management performance in 2014.

Lotte Shopping is a global retail corporation engaging in various businesses at home and abroad including Lotte Department Store, Lotte Mart, Lotte Super, Lotte Cinema, Hi-Mart, Lotte Home Shopping, Lotte Card, and 7-Eleven.

Annual Report 2014 conveys the convenience and the best experience of shopping given to customers in both online and offline shops through the concept called 'A Link for Your Lovely Life.' It tells a story of building a lovely life for customers with the organically linked diversified business portfolio of Lotte Shopping.

The first page begins as you log on to 'A Link For Your Lovely Life.’ The user can notice today’s new trends intuitively through the SNS pages that follow and would understand the Lotte Shopping’s idea of the ‘Lovely Life’ by experiencing various services of Lotte Shopping that are close to the living. The user can also check 9 omni-channel strategies that Lotte Shopping suggests.

With above, the user can find and understand essential information about Lotte Shopping more easily and intuitively in various sections including CEO's Message, Board of Directors, Lotte Shopping Profile, At a Glance, Business Overview, and Social Responsibility.