DnaNudge Dev

Your DNA-personalised shopping guide!

Do you ever feel overwhelmed by the vast range of products available in supermarkets?

Do you ever feel confused by the health claims on marketing and packaging?

Do you buy the same products out of habit?

We want to help you change your shopping behaviour, so you know what’s in your basket is the best choice for you and your family.

DnaNudge is a revolutionary new technology that uses your DNA to nudge you towards a healthier lifestyle!

With DnaNudge you can instantly discover which products are best for your unique genetic make-up, helping you to make informed choices for a healthier you

About DnaNudge:

The NudgeBox

Our on-the-spot DNA test takes place inside the NudgeBox. We analyse your DNA for nutrition-related traits, such as your sensitivity to caffeine.

DNA Report

Learn your risk of obesity and your sensitivity towards calories, fat, saturated fat, carbohydrates, sugar and salt.

OR

Your DNA report provides an insight into how you metabolise food, how different nutrients affect your body and what impact different ingredients will have on you over the long term.

Scan

Scan the barcodes of food and drink products using your phone’s camera. Every time you scan a barcode, this system looks at thousands of ‘parameters’ to deliver a precise recommendation.

The DnaBand

The DnaBand is a wearable DNA-based product recommendation device. The band works in the same way as your DnaNudge App: You can scan product barcodes using the DnaBand’s built-in barcode scanner to instantly find out if the product is suited to your genetic profile. Green is good. Red - not so good.

NudgeShare

Through NudgeShare, our technology can help you shop the healthiest choices for your family and friends.

NudgeSedentary

Your DnaBand can help you to set goals to sit less throughout the day. If you don’t reach your goals, you’ll find your product recommendations will change from green to amber, helping you to take your lifestyle into account when you are wondering what to buy at the supermarket.

NudgeMatch

NudgeMatch is a way to connect with other DnaNudge users through your DnaBand. See how similar or dissimilar you are to your friends and family.

Nudging

DnaNudge is designed to work alongside your normal shopping patterns. That means, if you’ve decided you want crisps, instead of telling you not to have them, DnaNudge will suggest a brand that would be better suited to your genetic make-up.

These ‘nudges’ help you navigate everyday choices. Over time, these small changes will help you make a significant step towards better health. All without having to give up your favourite treats.

For example, let’s imagine you LOVE cereal bars. When the time comes, our tech will give you a DNA-based ‘nudge’ to buy a bar with less calories or sugar. Within a year, this simple swap could result in a 7kg reduction in sugar consumption – that’s almost 1788 teaspoons of sugar!

Over time, even a single product change can have a significant and positive impact on your health.

With DnaNudge, you can use your own DNA to gradually ‘nudge’ you

towards healthier shopping without limiting your freedom of choice.

MyDna My Choice.