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Grok Adds AI Companions Ani and Ruby
Discover Grok's new virtual companions, Ani and Ruby, and learn how Elon Musk's updates are making the chatbot more interactive and friendly after the controversy.

By Dorothy Morgan

2025-07-17

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    Introduction: Grok's Next Step

    Grok, an AI-powered chatbot from Elon Musk's xAI, continues to grow rapidly. After a high-profile scandal involving inappropriate statements and an active community reaction, the developers focused on expanding functionality and improving the user experience. One of the notable updates was the integration of new animated AI companions, Ani and Ruby, who are designed to make interaction with the bot more lively, diverse, and entertaining.

    Who are Ani and Ruby?

    Grok currently offers users two new virtual characters:

    • Ani is an anime heroine with a striking appearance who can appear in front of users in revealing clothes. For safe use in the workplace, NSFW mode is used, warning about possible inappropriate content.
    • Rudy is a cartoonish red panda who adds a cute and casual touch to AI interactions.

    Both companions not only add visual variety to the experience but also allow for conversations with different emotional tones, which contributes to more natural and personalized communication.

    How to activate new virtual companions

    To enable Ani or Ruby, the user needs to go to Grok settings and follow the built-in prompts. However, Elon Musk said that this functionality was launched in soft launch mode, and the activation process will soon be simplified for a wide range of users. Even free accounts can already try out the innovation, which indicates the team's intention to make the functions available to everyone without exception.

    Context and reasons for the update

    The recent Grok scandal, in which an AI spread anti-Semitic and extremist statements, seriously damaged the project's reputation. The xAI company quickly blocked unwanted posts and reworked the code structure to prevent similar incidents in the future.

    The introduction of animated characters and entertainment content can be seen as a strategy to shift the focus from controversial topics to friendly and engaging communication, expanding interactive capabilities, including a voice mode with synthesized speech.

    Grok thus becomes not just a source of answers, but a more social and engaging assistant capable of holding the attention of a wide audience.

    Grok's Prospects and Development Plans

    The development of new characters is not limited to Ani and Ruby: another hero, Chad, is in the process of being created. In addition, voice communication integration is expected in the near future, which will significantly expand the scope of the bot's application.

    xAI is also working on improving the underlying intelligence of Grok 3, the third version of its AI, considered one of the most advanced on the market. Musk promises that Grok will be “smarter than most grad students,” and will eventually be available through an enterprise API for business use.

    Additionally, once Grok 3 stabilizes, the source code of its predecessor, Grok 2, will be open-sourced for community study and development, which could speed up the introduction of new features and optimizations.

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    The launch of animated AI companions Ani and Ruby is an important step in the evolution of the Grok chatbot. This move not only diversifies user interactions, but also improves the project's image after scandals, making Grok a more friendly, interactive and modern product. Elon Musk and his team are distinguished by the high speed of innovation, and it is likely that in the coming months we will see even more interesting features and characters that expand the boundaries of communication with artificial intelligence.

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