MBA Marketing Management Complete Notes

Hello Friends, I am sharing an awesome summarized eBook on Marketing management for all the students pursuing MBA. This application contains lecture notes/summarized eBook will help you quickly revise the syllabus for exams.

The key topics covered in this MBA summary eBook / notes of Marketing management are as follows:

> Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing.

> Marketing Environment - Internal & External: Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process.

> Developing Market Strategies and the Offerings Part,I: Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging.

> Developing Market Strategies and the Offerings - Part II: Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in Price; Pricing Strategies.

> Delivering Marketing Programs, Part III: Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management.

> Delivering Marketing Programs, Part II: Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling: Concepts and Process; Management of Sales Force.

Download this app for FREE now!

DISCLAIMER :

Content like Articles, Pictures and Video in this application were collected from all over the web, so if I have violated your copyright, please let me know and it will be removed as soon as possible.

All copyrights and trademarks are owned by their respective owners. This app is not endorsed by or affiliated with any other affiliated entities.