BetterFriend - Build Habits to Deepen Friendships

The rise of social media has defined how our generation connects with each other. Friends are being counted up instead of being counted on, and many of us find ourselves with tons of surface-level friendships that do not contribute to living a happier, more fulfilling life. *It’s easy for our generation not to take the time to deepen our friendships.*

Lifestyle trends have also had an impact on our relationships. More of us revolve our lives around work, living farther away from home—often jumping from place to place, country to country as opportunities arise. Amidst our busy lives, *it’s hard to stay connected with the people we care about.*

BetterFriend is an app that acts as a spark to deepen our friendships and stay connected to those we care about most.

The way it works is super simple…

We cue - get a set of fun and sometimes vulnerable friendship challenges

You Act - be open to discomfort and complete the challenges as they come

You Reflect - capture your memories in a moment

Before you get started, we just have two pieces of advice—don’t be afraid to be vulnerable with your friends, and remember that you can’t control what your friends do but you can change what you do.

Are you ready to be a better friend and change the tide of our digital generation?