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Geo tagging definition: Diving a little deeper

"So, how exactly do companies embed things like geo tagging into their marketing campaigns?

Well, that all depends on the kind of strategy you want to use.

Some companies have business operations that run all around the world. This means that they need a website that can instantly switch from one language to another when people visit their web pages from different locations.

Other companies focus their campaigns on a very specific area.

To help make their content and marketing campaigns more relevant to that area,

they might include specific geographic words in their

keyword strategies, or use geo tagging on Facebook and Instagram.The first step in geo tagging is usually understanding where a customer is coming from. The good news is that it’s very easy to do that in most environments today. That’s because every website you visit places cookies on your browser that helps businesses to find out basic information about you, including which pages you visit, and where you come from.