Tourism Cares MTP

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The demand for more sustainable and meaningful ways to travel is no longer a trend but critical to maintaining our industry's long-term outlook. The Meaningful Travel Platform is a vehicle to bring non-profits, social enterprises, and community-based tourism associations into the tourism value chain, and receive the benefits of the tourism market while differentiating destinations and tour operator product. The program provides travel companies direct connections with communities to offer these experiences for their travelers.