Business Strategy by Brian Tracy

Setting a business strategy enables you to develop absolute clarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystalize the future of an organization--mapping a clear path from where the company stands today to where you wish it to be.

Readers will discover how to:

• Ask the five key questions vital to any strategic plan

• Determine a corporate mission that lifts and inspires people

• Gain valuable insight with market share/market growth and strategy/operations matrices

• Define themselves in relation to their competition

• Utilize the concept of "driving force"

• Anticipate crises

• Reposition their business with new products, services, and technologies

• Measure success via clear financial objectives

• And more