Swish by Baraka Group

OUR STORY

We launched in 1979 as a wholesale business that focuses on optics within our nation. Today, we are proud to be operating in an array of different industries: optics, fashion, F&B and construction. We have then expanded our presence within the Middle East, with over 13 brands retailed across 70 stores in Egypt and the GCC

OUR STRATEGY

With a clear vision ahead, we are geared to pursue a set of clear objectives:

• Expand our retail o !ering to cater to an increasing customer base.

• Successful regional market expansion.

OUR MISSION

To o !er our customers the best retail journey in Egypt, via our brand stores & ambassadors. We strive to maintain a high level of customer service coupled with the trendiest products o !ering in the market.

OUR VISION

Becoming one of the top three retail groups in the Middle East over the next five years. Serving highly intellectual and trend-savvy customers, we are committed to bringing them products that compliment their fashion preferences by partnering with industry leaders across the globe.