Tourism policy and planning free textbook

Contents

Unit 1 Page

1.0. Introduction 1

2.0 Objectives 1

3.1 Need for Tourism Policy and Planning 1

3.2 Tourism Promotion and Development in Nigeria 2

3.3 Agencies that Promote Tourism in Nigeria 7

4.0 Conclusion 8

5.0 Summary 8

6.0 Tutor Marked Assignment 9

7.0 References and Further Readings

Unit 2 9

1.0 Introduction 10

2.0 Objectives 10

3.1 Planning answers three basic questions 10

3. 1.1 Deve lopme nt 10

3. 1. 2 Tour ism and P lanning 10

3. 1. 3 Tour ism P la nning 10

3.2 Need for Tourism P lanning 11

3. 2. 1 Tourism Development Objectives 11

3. 2. 2 Consequences for Lack of P lanning for Tour ism Developme nt 11

3.3 Tourism Planning Process 12

3. 3. 1 Background Analys is 12

3. 3. 2 Categorisation of T our ism Resources Components 13

3. 3. 3 Deta iled Research and Ana lys is 13

3.4 Formulation of Tourism Development Programme 13

3. 4. 1 Assessment of T our ist Attract ions 14

3. 4. 2 Investment Needs 14

3.5 Roles of Public and Private Sectors 15

4.0 Conclusion 16

5. 0 Summar y 16

6.0 Tutor Marked Assignment 17

7.0 References and Further Readings

Unit 3 17

1.0 Introduction 18

2.0 Objectives 18

3.1 Aspects to be considered 18

3.2 Infrastructure 19

3.3 International Standards 20

3.4 Management of Infrastructure 21

3.5 Alternative View P oint

II I

7.0 References and Further Readings Unit 4

1.0 Introduction 27

2.0 Objectives 27

3.1 Local Bodies and Tourism 27

3.2 Reason for Poor Performance 29

3.3 Measures for Improvement 31

4.0 Conclusion 32

5.0 Summary 32

6.0 Tutor Marked Assignment 32

7.0 References and Further Readings 32

Units

1.0 Introduction 33

2.0 Objectives 33

3.1 Development-D epend ency Debate 33

3.1.1 Essential Features 34

3.1.2 A Critique 35

3.2 Tourism in the Third World 37

3.2.1 Initial Soundings 37

3.2.2 The Manila Conference 38

3.2.3 An Ecumenical Coalition 38

4.0 Conclusion 39

5.0 Summary 39

6.0 Tutor Marked Assignment 40

7.0 References and Further Readings 40

Unit 6

1.0 Introduction 41 2.0 Objectives 41

3.1 Goals of Tourism Development 41

3.2 Obstacles to Development of Supply 42

3.3 Developm ent of Tourist Potentials 42 3.4 Scope of Development Plans 44

3.5 Formulating Plans 45

3.6 Management of Tourism Development 46

3.7 Governm ent Regulation & Incentives 48

3.8 Specific Incentives to Private Investment in Superstructure 48

3.8.1 Subsides 49 3.8.2 Credits 49

iv

3.83 Guaranteed credits, Interest Rebates 50

3.9 Technical Advice 50

110 Preferential Rates of Interest 50

3.11 Special facilities for land purchase 51

112 F i s c al Aids 51

3.13 Reliefs on Operating Costs 51

3.14 Recruiting & Training Employees 52

4. 0 C o n c l u s i o n 52

5.0 Summary 52

611 Tutor Marked Assignment 52

7.0 References and Further Readings

Unit 7 52

1.0 Introduction 53

2.0 Objectives 53

3.1 Publicity policy in the field of tourism 53

3. 2 P o l i c y a n d b u d g e t 56

3.4 Publicity and the national image 57

3.5 Policy and media 59

3.6 Budget and policy 61

3.7 Research-- A Bases for Publicity policy 61

4. 0 C o n c l u s i o n 63

5. 0 S u m m a ry 63

6.0 Tutor Marked Assignment 63

7.0 References and Further Readings

Unit 8 65

1.0 Introduction 66

2.0 Objectives 66

3.0 Tourism Planning & Development 66

3.1 Tourism Development & Policy Formulation 69

4.0 Conclusion 69

5.0 Summary 69

6.0 Tutor Marked Assignment 69

7.0 References and Further Readings 69

UNIT I: Tourism Policy and Planning — I