Green Hat AR

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The annual Australian B2B Marketing Research (BMR) Report has been produced by Green Hat and ADMA since 2011. Every year we survey B2B marketing leaders and experts, from a range of industry sectors, to provide a comprehensive analysis of Australia’s B2B marketing landscape. This year Green Hat has decided to provide additional content through augmented reality.

The research report explores B2B marketing practice, intentions and directions in marketing strategy, customer experience, lead generation and nurturing, sales and marketing alignment, marketing automation and technology, budget and ROI, content and social media and account-based marketing.