“Memory Game - Fruits ” Also called is Concentration, also known as Match Match, Match Up, Memory, Pelmanism, Shinkei-suijaku, Pexeso or simply Pairs, is a card game “Fruits ” in which all of the cards “Fruits ” are laid face down on a surface and two cards “Fruits ” are flipped face up over each turn. The object of the game is to turn over pairs of matching cards. Concentration can be played with any number of players or as solitaire. It is a particularly good game for young children, though adults may find it challenging and stimulating as well