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Mobile advertising growing rapidly several reasons There are more mobile devices in the field connectivity speeds have improved screen resolutions have advanced mobile publishers are becoming more sophisticated about incorporating ads and consumers are using mobile devices more extensively The Interactive Advertising Bureau predicts continued growth in mobile advertising with the adoption of location based targeting and other technological features not available or relevant on personal computers

Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones feature phones or tablet Mobile advertising may take the form of static or rich media display ads