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OnlyFans is a subscription site that lets content creators monetize their influence. Creators can lock their content behind a paywall, allowing fans access for a monthly fee or one-off tip. The site was founded in 2016 by British tech entrepreneur and investor Timothy Stokely and now has more than 30 million registered users and more than 450,000 content creators.

Since OnlyFans launched in 2016, the site has paid out more than $600 million to creators. Creators can allow their fans to pay for content via a monthly subscription between $4.99–$49.99 each month (OnlyFans retains a 20% fee). They can also have free pages where they then charge fans to access content via pay-per-view. Other creators have both a free page and a subscription page to diversify and optimize their earnings. After actor Bella Thorne joined OnlyFans and racked up millions of dollars in just a few days, OnlyFans implemented transaction limits which capped PPV pricing at $50 per post and tips from new fans at $100 per tip. They also changed the payout frequency in some countries from weekly payouts to payouts every 21 days.

OnlyFans is a site, not an app. This is important to note since Apple doesn’t allow apps in the App Store with “overtly sexual content.” But, wait… What do they mean by sexual content?

Who Uses OnlyFans?

OnlyFans is home to fitness trainers, writers, artists, chefs, and more. But that’s only the non-explicit side of things. Since OnlyFans lets people post content that would get them banned on other social media sites like Instagram, Facebook, and TikTok, it’s also widely used by sex workers and amateur pornographers who upload videos and images, and who interact with their fans using direct messages.

The purpose of OnlyFans is to provide a platform for creators to create and distribute their content, build a following, and earn money. Influencer Caroline Calloway, for instance, set up an OnlyFans page where she dresses in costume as literary characters. Sharing this content nets her a projected annual salary of more than $220,000. Other influencers like e-girl influencer Belle Delphine are able to charge fans a membership fee of $35 a month for access to adult content.