OnePE

An offerwall app monetization strategy that rewards users for completing specific tasks. Quite literally, a wall of offers is presented to app users allowing them to choose their preferred task and, in some cases, the reward of their choice. Although typical for gaming apps, offerwalls can be used across all verticals.

How does an offerwall work?

Similar to an in-app mini-store, offerwalls act as a marketplace for users and advertisers. Offerwall ads are typically located in high-traffic locations like an app’s menu or store, or they pop up at an optimal time for a user to make use of the rewards, like when they need a hint or another life. Here are a few examples of actions users can choose: