Product Line

The Purpose of Images

1. To help build your brand and tell your story

One potential use of your product line image is to help build your brand. This method can be particularly effective your business and products have a great story that add to the . Use your prime image for this method involves featuring key information that educate your visitors on your brands story.

2. To answer customer questions

Another common approach is to feature answers a commonly asked question. This could be answer your most common objection, or to address a time sensitive questions your visitors may have. For example: “FREE Shipping to USA”.

3. To highlight your value proposition

Perhaps the most important use of this image can be to explain your brand's value proposition. Your value proposition explains exactly to your customers the value your product(s) deliver them. What better place to tell your customers your value proposition than right on your home page of your app where the majority of visitors land.

4. To make an announcement

One of the most prominent uses of this images is to feature an announcement like a sale. The image is a great for sale notifications since it will reach the most number of visitors.

5. To feature a product or product line

Finally, another popular uses of images is to showcase a product or a particular product line. This can be perfect for when you launch new products and want them to receive the most amount of attention, as well as featuring products with the highest profit margin or products you are trying to liquidate.

What Should a Image Include?

Eye-Catching Image - The human eye loves big, bold and bright images which is precisely why great product photography is so important. The image is no different. Your image should feature graphics, images or photos that are high resolution and catch the eye. Almost all themes will have the suggested image resolution listed so you know exactly what size to make your hero images.

Catchy Copy - Your copy is the words you use to communicate your message. Due to the nature of the image and the time you have to communicate your message, your text should be kept very concise and to the point.

Strong Call-To-Action - Finally, all images should feature a prominent call-to-action. Text or a button that tells the reader the action you want them to take. Some examples include SHOP NOW, READ OUR STORY, FIND OUT MORE etc.