USMEF 1.2

What is the mission of USMEF?

The mission of USMEF is “to increase the value and profitability of the U.S. beef, pork and lamb industries by enhancing demand for their products in export markets through a dynamic partnership of all stakeholders.” Simply put, USMEF is “Putting U.S. Meat on the World’s Table.”

Strategic Priorities

Total Carcass Utilization:

Maximize returns at each link in the marketing chain by building export demand for value-added products and the complete range of red-meat items, especially those that are underutilized in the U.S. market.

Trade Support:

Gather and disseminate market intelligence and facilitate contact between U.S. exporters and targeted buyers in export markets.

Buyer Education and Loyalty:

Educate targeted buyers in export markets on the attributes of U.S. red meat and red-meat products and build buyer loyalty to products exported from the United States.

Market Presence:

Increase the presence of U.S. red meat and red-meat products in the HRI and retail sectors in targeted export markets.

Product Image:

Establish positive images for U.S. beef, pork and lamb with consumers in targeted export markets.