Business Textbook

According to economist Milton Friedman, the main purpose of a business is to maximize profits for its owners, and in the case of a publicly-traded company, the stockholders are its owners. Others contend that a business's principal purpose is to serve the interests of a larger group of stakeholders, including employees, customers, and even society as a whole.

Philosophers often assert that businesses should abide by some legal and social regulations. Anu Aga, ex-chairperson of Thermax Limited, once said, "We survive by breathing but we can't say we live to breathe. Likewise, making money is very important for a business to survive, but money alone cannot be the reason for business to exist."

Table Of Content :

1 Introduction to Business

2 Economics and Business

3 Business Ethics and Social Responsibility

4 International Business

5 Business Writing

6 Types of Business Ownership

7 Small Business and Entrepreneurship

8 Management

9 Organizational Structure

10 Operations Management

11 Motivation Theories and Applications

12 Human Resource Management

13 Organized Labor Relations

14 Marketing and the Customer Relationship

15 Product and Pricing Strategies

16 Product Distribution

17 Marketing Communications

18 Financial Statements

19 Financial Management

20 Managing Information Technology

21 The Functions of Money and Banking

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