immaterial MODE

IMMATERIAL M.O.D.E. is the ultimate Augmented Reality experience applied to the denim ecosystem. Designed by Denim Première Vision in collaboration with Sense - immaterial Reality and Elleti Group the app allow an immersive AR experience of image, video and sounds inspired from M.O.D.E. - Museum of Denim Elleti presented through historical perspectives and modern interpretations. Explore the details of unique Denim pieces through your mobile and experiment the opportunity to enter in a new dimension playing with virtual objects in a real environment.

Using the app it will be possible to “touch” unique pieces of jeans from the last century and discover new tales about denim and the events that create his “mito”.

All you need to do is download the app, identify the markers that indicate the points where the iconic jeans are located. Each jeans will appear only for you. To admire, examine in details, discover the secrets, walk around, potograph it, take a selfie with it and, of course share it on socials.