Copywriting Mastery Guide

VALUE ADDED COPYWRITING

I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake.

But there is one tiny problem. Ask many of his listeners what they think about his sermons and they'll quickly respond with only words of acclamation. Follow that questions with a request for what the sermon was about and you're met with only blank stares.

They knew that the sermon was "great" but cannot recall what they learned. 

COPY MISTAKES ARE SINKING YOUR SITE

No matter how well you write, or even if you have a professional writer create your web site copy, you're going to have errors.

Misspelled words, awkward sentences, phrases that don't make sense, and words that are used incorrectly run rampant through many sites. And it's no wonder.

Writing well is hard work. Even a good writer will be too close to the copy and won't see ALL their mistakes, even when re-reading the copy carefully.

Mistakes in your copy can sink your web site. The online audience who accounts for most of your customers are a rather literate group of people.

WHITE WEB COPY FOR PEOPLE

Every website copywriter faces a trap - Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.

Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying.

MAKE YOUR CONTENT SELL

Whatever niche of the market you operate in, you should always have direct, convincing and appealing communication with your existing or potential clients.

Steadfast and returning customers will undoubtedly judge you by the quality of the products or services that you provide. 

They might recommend your company to their acquaintances, friends or relatives; yet majority of persons who do not know your company will judge you by the text that you present on your web site, your web content counts.

WRITING THE PERFECT SALES LETTER

Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main "Sales site Page" when we are designing our basic site in step 5 

The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn't actually been created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn't fit the e-Book; it's the other way around. 

Now you can describe exactly what your e-Book will show to the potential customer. There are no restrictions on what you can write in the sales letter. When the sales letter is completed you can then incorporate all the ideas you have come up with into your e-Book.