Radio Pitaara - Content Platform For Rural India

Radio Pitaara (रेडियो पिटारा), as the name suggests, offers bouquet of services. Rural audiences have always been deprived of information on many topics and are cut off from urban folks. RadioPitaara plays the role of being a platform to disseminate quality content and help them make informed decisions.

The programming has been done on mainly four content pillars: -

1- Informative

2- Educational

3- Engaging and

4- Entertaining

Our Programs are spreading the necessary information thru key characters. This is an “On-Call-Content” platform which is a unique service that aspires to inform and transform the rural mass.

Radio Pitaara is an exclusive content platform for Rural India. We disseminate the most important and useful content on a simple Missed-call based solution. Anybody can dial in our centralized call-in number 1800-12000-13 from any phone (Feature phone/Smartphone/Landline) and the farmer / Rural related content is played to them. The content is exclusively customized and produced keeping in mind our Rural Audience base. As a Thumb rule for all our content creation, we keep only one objective - the content should be informative and the listener should feel empowered with the content.

Radio Pitaara solves the relevant content access to the Farmers. They can access the content anytime and from anywhere through a normal missed call, even from a basic feature Phone.