Dirk supermarkt

Shopping should not only be easy, but also affordable! Then Dirk is the right place for you. With the Dirk App you are always informed of the best offers, you keep your shopping list easily at hand and you are inspired by our recipes and pages. Check out when your Dirk store is open and come by!

All benefits at a glance:

✔ Don't miss any offers or bargains

At Dirk you will always find the best weekly offers from Wednesday. Do you want to know what promotions there are next week? Then from Friday you will see all the offers of the following week. You will also find new Chance Bargains every Sunday. Be quick, because gone = gone!

✔ Digital brochure at hand

Would you like to quickly browse through all offers? Then you always have the digital brochure at hand in the App. From Friday you can also browse through the new brochure.

✔ Create shopping list

Make your shopping list quickly and easily and cross off the products. This way you walk out of the store with all the groceries in the cart. When you log in to the App, you can easily share the shopping list with your partner, family or roommate. Are you making any changes to the list? Then it is immediately visible to everyone. Done with the list? Then delete it or save it if you want to use the list more often!

✔ Affordable cooking with Dirk

In the App you will find a varied range of recipes. This way you can make delicious, healthy recipes without paying too much for them.

✔ Dirk stores

Find all Dirk stores at a glance, including opening hours per branch. You will also find local offers and other store information. Think of Too Good To Go and parking options.

Dirk's 7 Pricing Principles. And we stick to that!

€ We are the cheapest every day

At Dirk we keep a close eye on our prices. And if it turns out that a price can be even lower, we will adjust it immediately. This way we are and remain the cheapest every day.

€ We do not do savings promotions

At Dirk we don't believe in saving. Save money. This way you can decide at the end of the month which towels, glasses or frying pan you want to buy.

€ Every customer receives the same benefit

At Dirk, every customer is equally important. That's why everyone gets the same benefit from us. Without a loyalty card, app or other fuss.

€ We do not deliver, picking it up yourself is cheaper

Delivering groceries to your home is expensive. That is why we do not have a delivery service. We prefer to keep our prices as low as possible.

€ You don't have to stock up for small prices

With Dirk you don't have to hoard for a discount. So whether you need six, three or just one, just buy how many you want. Always for the lowest price per piece.

€ The prices are right in front of you

At Dirk you don't have to stoop for cheap groceries. We do not hide the groceries with the lowest prices at the bottom. With us, the lowest price is simply at eye level.