How to Write Ads

Aprender os fundamentos do anúncio escrito.

How To Write Ads covers ad writing fundamentals. It includes basic info about what is advertising and key areas to focus on when advertising: to focus on the prospective customer, on the benefits of your product or service (not its features!), knowing what emotional buttons to press and how, the unique selling proposition (USP), the importance and structure of headlines, and other tips.