How to Write Ads

広告執筆の基礎を学びます。

How To Write Ads covers ad writing fundamentals. It includes basic info about what is advertising and key areas to focus on when advertising: to focus on the prospective customer, on the benefits of your product or service (not its features!), knowing what emotional buttons to press and how, the unique selling proposition (USP), the importance and structure of headlines, and other tips.