创意内容是一个新的关键经济领域(NKEA)由马来西亚政府
Creative Content is a New Key Economic Area(NKEA) promoted by the Malaysian government in its Economic Transformation Programme (ETP). In order to increase the professionalism of human capital in the creative industry, and following discussions with industry professionals, the government has established an independent NGO, the Creative Content Industry Guild(CCIG) Malaysia, to represent industry practitioners.