Social Networking

Social networking revolves allows like-minded individuals to be in touch with each other using websites and web-based applications. Facebook, MySpace, Twitter, and LinkedIn are examples of social networking sites. The definition of the term “social network” is still very loose, as it is still a relatively new technology that’s subject to rapid changes.

Natural stratification and sheer popularity are what defines major social networks today. Users voluntarily connect with each other when they share something in common. For example, two users may know each other personally, or they happen to share a common interest. Moreover, these sites have grown to accommodate a multitude of users. FaceBook alone has over a half-billion users. Internet marketers see these two traits as an opportunity to tap their potential.

Social networking is the practice of using a dedicated online platform to maintain contact, interact and collaborate with like-minded individuals, peers, friends and family.

More than half of the people around the world now use some form of social media. For businesses, this means it’s possible to reach nearly any type of consumer on these platforms.

There are tons of social websites, apps, and platforms available, all with different features and niches. So each business must create its own social media mix aimed at its target customers.

However, there is value in choosing popular platforms. Those with a lot of active users are more likely to be relevant to your target customers.

Enterprise social networking applications facilitate, capture and organize open conversations and information sharing between individual workers and groups within an organization. In addition to capabilities that support conversations and information sharing, they can keep track of the network of relationships between participants (via social graphs), in order to deliver a personalized stream of updates about events or conversations to individuals (via news feeds and activity streams).

Social networking refers to a social structure that is made up of individuals or organizations that often have similar interests. Every established organization advertises on social networking these days.

Social media sites allow you to interact with customers on a personal level. You can share posts with a wide audience and respond to people one-on-one. Since most of your audience is likely using at least some social media sites, it’s a good option for reaching new target customers and communicating with current customers. Many social media platforms also offer targeted advertising options.